Encouraging Disciplined Creativity for Innovative Product

Where are the ideas come from? Is a creative idea must be a good idea? Those kind of question that sometimes happened in entrepreneur mind. A successful new product absolutely is a result from heavy doses of creativity but it occurs when there are stimuli, such as information, inputs, feedback, analysis, custom problems and association-making.

Creative ideas transfer meaning from something that we understand more to something that we understand less and its role very important for new product development in a management team of company. Ideas must carry based on a sound rationale not emotions. Indeed, disciplined creativity breeds successful idea generation.

For instance, some new product people have somehow believe that new product management is not a multidisciplinary process but rather a creative thing free-for-all. This kind of think must stop if it is successful and needed well managed new product program is desired.

So, how to avoid this problem? It’s better if there is a business leader who have strong leadership qualities and put him in charge of new product development program and make sure that top becomes the coaches and champions for the process (Kuczmarski,2000)

Sources:
Thomas D. Kuczmarski (2000). Managing New Product using the MAP ™ System to Accelerate Growth (3rd ed.). Chicago: The Innovation Press